Clifford Case Featured in The G&S Spark Blog
Environmental Co-Chair Partner Clifford P. Case III was featured in a blog post on The G&S Spark on May 15, 2009. The article "Balancing Act: Communicating Green Without Going Too Far" incorporated Mr. Case's tips on adopting environmental practices. By sharing the three simple principles of "Establish an environmental baseline; Select Your Story and Continue to Evolve," Mr. Case hopes to help communicators sleep a little better, knowing their green communications are accurate, defensible and immune to greenwashing challenges.
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