CL&M Client Pentagram Designs New Logo for Grand Central

Next year Grand Central Terminal in New York will be 100, and our client Pentagram has designed Grand Central’s new logo to celebrate the anniversary.  Pentagram’s Michael Bierut and his team were inspired by the iconic Tiffany clock in the terminal’s Main Concourse.  The new logo features a stylized version of the clock with its hands set at 7:13, which is 19:13 in trainmaster’s time and which is a subtle reminder of the year that Grand Central opened.  Pentagram is the world’s largest independent design consultancy.

View Pentagram’s detailed account of the design.

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