Press Releases

For Immediate Release
Contact: Melinda M. Bascone
Director of Marketing
Carter Ledyard & Milburn LLP

Carter Ledyard & Milburn Assists United Business Media in Acquisition of Cozint Interactive

-Expanding Healthcare Market Research Capabilities-

NEW YORK, January 14, 2002 -- Wall Street law firm Carter, Ledyard & Milburn announced today that it represented UK-based United Business Media plc (Nasdaq: UNEWY) in its acquisition of Cozint Interactive, Inc. for cash consideration of $10.5 million.

Andover, Mass.-based Cozint will be integrated with Market Measures Interactive (MMI), a division of NOP World, the number one provider of primary healthcare market research globally. A leading supplier of web-based research solutions to the pharmaceutical and biotechnology industries, Cozint complements and strengthens MMI's online capability to support customer's sales and marketing effectiveness.

"The firm is delighted to have represented United Business Media in this transaction," said James Abbott, the relationship partner at Carter, Ledyard & Milburn who has worked with UBM on this and other transactions.

Carter, Ledyard & Milburn corporate partner James E. Abbott, tax partner Howard J. Barnet, Jr., ERISA counsel Patricia Matzye, real estate counsel Lee Ohliger and associates Sandra Marino, Richard J. Horne and Nick Katsanos assisted UBM's Senior Vice President and Corporate Counsel Anne W. Gurnsey and Legal Associate László Serester with the transaction.

Cozint is a marketing services company, established in 2000, which is focused on providing the pharmaceutical and biotechnology industries with on-demand collection, processing and delivery of high-quality, targeted customer information via the Web. Through Cozint's interactive survey platform, healthcare professionals and patients share their attitudes, perceptions and feedback on specific topics.

Market Measures Interactive LP, headquartered in Livingston, NJ, is an NOP World Health company. The number one supplier of primary research to the global pharmaceutical industry, NOP World Health is the health-focused arm of NOP World -- the second fastest-growing research company in the US, the largest business-to-business agency in Europe and a top-ten market research power worldwide. Bringing together some of the most trusted US and European research firms in a unified global network, NOP World is a wholly-owned subsidiary of UK-based United Business Media plc.

United Business Media plc ( is a focused market information group with leading positions in the high growth markets of professional media, news distribution and market research. Its core businesses are comprised of:

• Professional Media: CMP Media, the B2B market leader in high tech publishing with a strong position in healthcare through its subsidiaries CMP Healthcare and CME. CMP Information and CMP Asia occupy a valuable presence in a number of core B2B markets in the UK, US, Europe and Asia

• PR Newswire - the leader in the electronic delivery of breaking information directly from companies, agencies and institutions

• NOP World - the world's ninth largest market research group, with strong positions in key sectors such as healthcare, automotive and media.

Carter Ledyard & Milburn LLP (, established in 1854, has approximately 90 attorneys and has been headquartered on Wall Street since its founding. Carter Ledyard's general practice includes corporate, securities, mergers and acquisitions, broker-dealer, on-shore and off-shore hedge and other alternative investment funds, private equity, litigation, intellectual property, environmental, employment, media and technology, immigration, investment regulation, antitrust, art law, trusts and estates, maritime, ERISA, tax-exempt organizations, real estate, tax and bankruptcy. A significant part of the firm's practice involves representing overseas-based clients and their U.S. affiliates, financial institutions and other financial services providers, governmental entities and media and technology clients.

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